I Let AI Run My Ad Campaign for a Week. Here’s What Happened.

AI is everywhere these days, and the marketing world is no exception. From promises of “one-click campaigns” to “ads that write themselves,” the hype is real. But does it actually work in practice? At BMulls, we like to test tools the same way you do—hands-on, real-world, no sugarcoating. So, I handed over the reins of an actual ad campaign to an AI platform for seven days to see what would happen.

The Setup

We gave the AI access to a modest ad budget and some creative assets—copy, images, and target audience data. The AI platform claimed it could:

• Optimize audiences in real time

• Adjust budgets to maximize conversions

• Improve ad copy dynamically based on performance

The Results

Here’s the honest truth:

• The good: AI was fast. It launched ads in minutes that would normally take hours. It tested multiple variations without me lifting a finger.

• The bad: The copy lacked real personality. While click-through rates were decent, the ads felt robotic. They didn’t connect with the audience the way a human-crafted message does.

• The ugly: Without close human monitoring, the AI overspent on poor-performing placements. It took intervention to stop the budget from bleeding.

My Takeaway

AI is a great assistant, not a replacement. It can help small businesses move faster, but you still need strategy, storytelling, and a human brain to make ads resonate and actually drive results.

At BMulls, we combine the speed of AI tools with strategic, creative, human-led campaigns that cut through the noise.

Thinking about ads but don’t have time to manage them? Let’s chat. Schedule a no-cost exploratory call and see how we can get you real results—without wasting your budget or your sanity.